The Secret Sauce: Creating brands that are impossible to ignore!
- Language: English
- Certificate: of completion
- Subtitles: English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Duration: 1 Hour 12 Mins
For today’s brands, showing up isn’t enough to stand out. With millions of brands competing for our attention, we need to differentiate ourselves, and adapt to our ever-changing culture in order to stay relevant and be remarkable.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Identity Design, Art Direction | Online | English with Subt. | 1 Hour 12 Mins | Beginner, Intermediate & Advanced |
In this course, we will demystify the fundamentals of branding, strategy, and creative direction. These will be the key ingredients in your secret recipe, making your brand impossible to ignore. In three delicious lessons, we will scorch the myths around “what is a brand”, explore the connections between emotion, culture, and aesthetics... And emulsify it digitally to create bolder designs & products with intentionality.
Modules
What you will learn
in this course.
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Lessons
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Lesson 1Branding 101
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What is a brand?
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A Short history of branding
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Lesson 2Strategy
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Competition Analysis
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Targeting the right audience
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Values / emotions / Connecting to culture
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Tone of Voice / storytelling
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Case study
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Lesson 3Creative Direction: Think Digital
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Differentiate or die
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Web / Social / touchpoints
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Motion/ animation
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Case study
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Lesson 4Creative Direction Prompt, practice your skills
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Creative Direction Prompt, practice your skills
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Meet the teacher
Rogue Studio
Rogue Studio is a digital design studio working with ambitious companies crafting tailor-made brands & digital experiences.
Course Content
In this course, we will demystify the fundamentals of branding, strategy, and creative direction. These will be the key ingredients in your secret recipe, making your brand impossible to ignore. In three delicious lessons, we will scorch the myths around “what is a brand”, explore the connections between emotion, culture, and aesthetics... And emulsify it digitally to create bolder designs & products with intentionality.
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginner, Intermediate & Advanced
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Rogue Studio
Teacher at awwwards.com
If you have any questions about this course, please contact us
