The Air Jordan 2012 campaign goal was to fly consumers into the world of basketball’s first fully customizable shoe.
The immersive experience was built around a sophisticated, parallax-scrolling, HTML5 design and framework that utilized the shoe’s components to elegantly demonstrate performance. The seamless experience spanned across mobile and tablet devices, integrating a Flight System showing off the two innnersleeves and three midsoles for the custom fit and cushioning required of quick/explosive play.