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5 lessons (1h 22m)
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Audio: English -
English, Spanish, French, Japanese, Italian, Portuguese
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course included in the creative pass
Creative Direction for Social Media Campaigns
Creative Director
full creative pass
Get access to this course and over 100 more for digital designers and creative developers, all for just $12/month
Subscribe now!Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Social Media | Online | English with Subt. | 1h 22m | Beginner |
When done right, social media advertising gives a brand the power to connect with its audience in all kinds of different ways. Creative director Rebecca Rowntree uses it to portray a more diverse and realistic view of the world. She has worked on award-winning campaigns for brands like Bodyform, Nike, Sainsbury’s, and PlayStation.
In this course, Rebecca teaches you the fundamentals of social media advertising, from understanding briefs, to developing ideas, all the way to the launch. Learn to develop a social advertising campaign for a brand of your choice from start to finish with her as your guide. Are you ready to create ads that have a positive impact on the world?
Course Content
Explore Every
Course Chapter
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Lessons
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Lesson 1Introduction
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About Me
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Influences
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Lesson 2The Basics
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Social Media Advertising
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The Secrets for a Good Advertising Campaign
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What Makes Social So Interesting?
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Lesson 3How to Get To the Big Idea
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Picking the Brief Apart
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Research
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The Big Idea
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Writing Up Your Idea
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The Final Campaign
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Lesson 4Extras
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Extras
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Lesson 5Final project
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Final project
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Meet the teacher
Rebecca Rowntree
I am a Creative Director in advertising whose passion is to craft emotive and engaging campaigns that genuinely move people.
Course Content
When done right, social media advertising gives a brand the power to connect with its audience in all kinds of different ways. Creative director Rebecca Rowntree uses it to portray a more diverse and realistic view of the world. She has worked on award-winning campaigns for brands like Bodyform, Nike, Sainsbury’s, and PlayStation.
In this course, Rebecca teaches you the fundamentals of social media advertising, from understanding briefs, to developing ideas, all the way to the launch. Learn to develop a social advertising campaign for a brand of your choice from start to finish with her as your guide. Are you ready to create ads that have a positive impact on the world?
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Beginner
- Access on mobile and Desktop
- Full time access
- Certificate of completion
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Rebecca Rowntree
Teacher at awwwards.com
If you have any questions about this course, please contact us
