How to create a high-converting homepage (or other landing page)
- Language: English
- Certificate: of completion
- Subtitles: English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Duration: 1 Hour
Every website wants users to do something, from sign up to a newsletter to download an app. In this course, you will learn how to transform your homepage, or any other landing page into a destination that encourages users to act.
| Category | Course format | Language | Duration | Level |
|---|---|---|---|---|
| Testing, UX Design | Online | English with Subt. | 1 Hour | Intermediate & Professional |
Description
Whether you are designing a new homepage for your website or a landing page for a digital marketing campaign, you will want users to do something. It might be to sign up for your newsletter or make a purchase, but whatever it is, it will determine the success or failure of the page.
In this course, you will learn the tried and tested techniques conversion specialist Paul Boag has developed over the last 27 years to design any landing page. Techniques he has successfully implemented on everything from multinational eCommerce brands like PUMA to fundraising websites for UNICEF.
However, these techniques don't just work on big brand websites. Paul first introduced this approach in his book "Click! Encouraging Clicks Without Shady Tricks", and it has helped thousands of agencies, freelancers, and website owners improve the conversion rates of their sites and those of their clients.
You will learn how to shape messaging to promote any product or service while discovering how to present that message compellingly through carefully crafted design. At the heart of this course is the belief that to create a truly effective landing page that encourages action, you need to ensure your content and design work together. That is the skill you will learn throughout the course.
You will learn
- The secret to a successful landing page
- How to create a compelling value proposition
- How to deal with user concerns and objections
- How to leverage social proof
- How to create content blocks and calls to action
- How to design the flow of your pages
- How to style your pages to resonate with users
- How to focus the user's attention on critical content
- How to ensure your landing page continues to improve over time
The course includes
- An hour of condensed teaching material.
- Course Documentation
- Useful links and resources
- Certificate of completion
Modules
What you will learn
in this course.
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Lessons
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Lesson 1The Secret to Creating a Successful Landing Page
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The Secret to Creating a Successful Landing Page
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Lesson 2How to Create a Compelling Value Proposition
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How to Create a Compelling Value Proposition
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Lesson 3The Power of Objection Handling for Conversion
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The Power of Objection Handling for Conversion
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Lesson 4Leveraging the Benefits of Social Proof
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Leveraging the Benefits of Social Proof
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Lesson 5Create Your Content Blocks and Calls to Action
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Create Your Content Blocks and Calls to Action
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Lesson 6Create the Page Flow
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Create the Page Flow
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Lesson 7Style it to Resonate
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Style it to Resonate
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Lesson 8Focus the Attention of Users
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Focus the Attention of Users
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Lesson 9Launch, Monitor, and Iterate
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Launch, Monitor, and Iterate
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Meet the teacher
Paul Boag
Paul Boag has been working in digital for 25 years. In that time he has gone from designing websites for chicken incinerator factories (true story) to consulting for international brands like PUMA, UNICEF and GlaxoSmithKline.He built an international reputation and brought in enough work to grow an agency from 3 founders to over 20 people, before becoming an independent consultant.
Course Content
Description
Whether you are designing a new homepage for your website or a landing page for a digital marketing campaign, you will want users to do something. It might be to sign up for your newsletter or make a purchase, but whatever it is, it will determine the success or failure of the page.
In this course, you will learn the tried and tested techniques conversion specialist Paul Boag has developed over the last 27 years to design any landing page. Techniques he has successfully implemented on everything from multinational eCommerce brands like PUMA to fundraising websites for UNICEF.
However, these techniques don't just work on big brand websites. Paul first introduced this approach in his book "Click! Encouraging Clicks Without Shady Tricks", and it has helped thousands of agencies, freelancers, and website owners improve the conversion rates of their sites and those of their clients.
You will learn how to shape messaging to promote any product or service while discovering how to present that message compellingly through carefully crafted design. At the heart of this course is the belief that to create a truly effective landing page that encourages action, you need to ensure your content and design work together. That is the skill you will learn throughout the course.
You will learn
- The secret to a successful landing page
- How to create a compelling value proposition
- How to deal with user concerns and objections
- How to leverage social proof
- How to create content blocks and calls to action
- How to design the flow of your pages
- How to style your pages to resonate with users
- How to focus the user's attention on critical content
- How to ensure your landing page continues to improve over time
The course includes
- An hour of condensed teaching material.
- Course Documentation
- Useful links and resources
- Certificate of completion
Features
- English
- English, Spanish, French, Japanese, Italian, Portuguese (Machine translation)
- Intermediate & Professional
- Access on mobile and Desktop
- Full time access
- Certificate of completion
-
Paul Boag
Teacher at awwwards.com
If you have any questions about this course, please contact us
