Psychology in Web Design: How to Create a Hero Section That Converts

Name: Psychology in Web Design: How to Create a Hero Section That Converts
Author: Rinaldo Ugrina

By Rinaldo Ugrina

Language: English
Certificate: of completion
Subtitles: English, Spanish, French, Italian, Portuguese (Machine translation)
Duration: 1 Hour

Now

9.99$

/$50

Learn the psychology of web design and copywriting behind high converting hero sections. Create one for yourself. Become an expert at understanding online human behavior.

Category	Course format	Language	Duration	Level
Data Analysis, Research	Online	English with Subt.	1 Hour	Beginners

Requirements

A simple text editor or note-taking app. A Figma account.

Description

Rinaldo has spent years in the agency world working with some of the biggest brands in the world like Samsung, Airbnb, EA, SAP, SoftBank, 3M, and many more.

This course teaches you how to influence visitor's behavior on your website.

You’ll be creating a high converting hero-section for your website using proven research-based frameworks from this class.

You will learn

7 research-backed frameworks to write your heading and subheading
2 psychological principles to increase the persuasiveness of your CTA button copy
2 ways to choose a graphic to motivate your visitor to take action
A research-backed technique to position your hero section layout
Important design heuristic that most designers get wrong
2 tips to start picking out high-quality fonts right away
A practical approach to establishing a type scale
Why psychology of color isn't super practical
Easy to implement technique to make your hero section look modern
Total of 16 outlined psychological principles

For each tactic in the class there are 3 sections

Principle (psychological research background)
Example (conversion optimization best practices)
Design (the latest UI & UX approach)

The course includes

1 hour on-demand video
Research-backed copywriting and usability guidelines
Conversion & design optimization best practice examples
Live examples included in the class
Immediate access to the entire collection of videos
Certificate of completion

Modules

What you will learn
in this course.

Lessons

Chapters

Duration
Lesson 1

Introduction

1

3:15 Mins

View more
- Introduction
  
  3:15 Mins
Lesson 2

Heading Psychology

1

11:43 Mins

View more
- Heading Psychology
  
  11:43 Mins
Lesson 3

Call-to-Action Button Psychology

1

4:19 Mins

View more
- Call-to-Action Button Psychology
  
  4:19 Mins
Lesson 4

Hero Image Psychology

1

4:23 Mins

View more
- Hero Image Psychology
  
  4:23 Mins
Lesson 5

Layout Psychology

1

4:30 Mins

View more
- Layout Psychology
  
  4:30 Mins
Lesson 6

Layout Design

1

4:19 Mins

View more
- Layout Design
  
  4:19 Mins
Lesson 7

Heading Design

1

9:16 Mins

View more
- Heading Design
  
  9:16 Mins
Lesson 8

Call-to-Action Button Design

1

9:27 Mins

View more
- Call-to-Action Button Design
  
  9:27 Mins
Lesson 9

Hero Image Design

1

3:57 Mins

View more
- Hero Image Design
  
  3:57 Mins

Meet the teacher

Rinaldo Ugrina

Agency Owner (CRO & UX Audits)

Through my web design and conversion rate optimization work, I had the pleasure to work with some of the biggest unicorn startups and enterprise companies like Airbnb, Samsung, Softbank, EA, SAP, eBay, 3M, Stanford, Unicef, Dollar Shave Club, Ring, and many more. Most of my work is at a fascinating interplay of technology and psychology.

Now