Tova

Brand Vision Marketing, a top branding agency and web design agency in Toronto, Canada, and a top branding agency in Chicago, United States, partnered with the Los Angeles-based B2B industry business Tova to revamp their digital presence. Tova is a technology industry mobile and web app for tipping. Harnessing their branding and web design expertise to elevate both the UI/UX of Tova’s tipping app across mobile and web platforms. 

This project encompassed a full range of design services, including branding services, website design services, UI/UX design services and QR code card development for a seamless and visually engaging experience.

As a leading marketing agency, we focused on enhancing website design using improved navigation, implementing a responsive design for consistent performance across all devices, and creating intuitive user flows with strategically placed call-to-action buttons. 

In addition to the website, Brand Vision, from our offices for web design Chicago and web design Toronto, reimagined Tova’s logo to align with a modern and approachable brand identity. The new logo incorporates a stylized "T" integrated with "ova," set against a bright blue background to convey trust and clarity. A rounded, friendly font enhances accessibility and recognition, with a versatile design that maintains its impact across various sizes.

The color scheme combines vibrant and neutral tones, with bright blue representing trust and reliability. Complementary gradients and neutral shades of navy and gray provide depth and professionalism, aligning perfectly with Tova’s brand values and boosting their digital presence with the expertise expected of a top digital marketing agency.