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Blue Cross Blue Shield of Massachusetts 2014 "Together" Annual Reports

We led Blue Cross Blue Shield of Massachusetts in developing an overarching creative theme for their 2014 family of annual reports, collaborated closely with their internal teams and copywriters, and art directed photo and video. The end result is 3 interlinked, responsive websites, rich in engaging interactive features and animation. The one-page website design yielded increased viewer engagement throughout this year's report, in less than one month after launch, in comparison to their last year's report website. Together We're Making Healthcare Affordable: bluecrossma.com/together2014; Together We're Building Healthier Communities: bluecrossma.com/together2014/citizenship; Together We're Giving Everyone a Voice: bluecrossma.com/together2014/diversity

Votes (15/35)

Design
Usability
Creativity
Content
Overall
  • Aristide Benoist
    Aristide Benoist from United States
    aristidebenoist.com
    6
    6
    6
    6
    6.00
  • Alex Engzell
    Alex Engzell from Netherlands
    engzell.me
    4
    5
    4
    5
    4.40
  • Adwyse & Co.
    Adwyse & Co. from Germany
    adwyse.de
    6
    6
    6
    6
    6.00
  • metrothemes
    metrothemes from United States
    metrothemes.me
    7
    7
    7
    7
    7.00
  • Lawrence Giordano
    Lawrence Giordano
    6
    6
    6
    7
    6.10
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