Classical KUSC

KUSC provides Southern California with some of the best classical music programming in the nation. Through our website at KUSC.org, we've created a defined atmosphere that appeals to our listeners as well as any who love classical music. It's easy to navigate, user friendly, and completely integrated with the station's social media. We also launched an awesome streaming player that features program information, track listings, and opportunities to donate while having it work on an iPhone, look aesthetically pleasing, and function as simply as turning on a radio dial. Changes like these keep classical music radio relevant and fun. Don't take our word for it; the proof is in the analytics. Over the past year, our site's bounce rate dropped from 70 percent to 18 percent, while each visitor's average time on the site rocketed from two to eight minutes. By implementing new media design methods, our site gives hope to the future of classical music in our increasingly tech-centric world.