D'Addario's Players Circle

The custom-built rewards program designed by Groove arrives at the intersection where loyalty and eCommerce meet, using Magento and Sweet Tooth to power the eCommerce catalog. Players Circle is an easy-to-use responsive reward program with a sleek design that matches D’Addario’s brand. Its intuitive user experience offers customers the opportunity to redeem earned points for accessories and gear, including many different lines of D’Addario strings for electric, acoustic, classical and bass guitar. This enables players to sample different styles of their choosing.