District 13
Technologies & Tools
Description
Watson/DG, in conjunction with Lionsgate, set out to create a campaign that would take audiences into the secretive and subversive world of The Hunger Games: Mockingjay Part One. After the release of the rebranded, squeaky clean TheCapitol.pn site, it was time for fans of the franchise to tear it all down and dive into District 13. Using a mobile tethering tool fans hacked into the Capitol to discover never-before-seen clips and images from Mockingjay Part One.
SOTD / SCORE → 7.41/ 10
Design40%
Usability30%
Creativity20%
Content10%
8.13 / 10
6.3 / 10
7.8 / 10
7.03 / 10
Votes
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Usability
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Content
Overall
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Lucas Nikitczuk from ArgentinaDirector87887.70 -
Simon Lindsay from United StatesSenior Front-end Developer77777.00 -
Henry Daubrez from BelgiumCo-owner and Creative director96867.60 -
Abigail Smith from GermanyFounder of VERBALVISUAL95977.60 -
Carlos E. Molina Tovar from SpainWeb developer and photographer86777.10 -
Grafik from New ZealandDesigner / Developer at Grafik87987.90 -
Awwwards Users - Pro and Chiefawwwards.com8.06.47.47.27.39
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