Expert Explains

We wanted to promote our expertise and brilliant people in a way Staffordshire University hasn’t done before. Rather than simply saying our academics are relevant leaders in their field, we wanted to show it. We also didn’t want to set limitations on the target audience for the series and therefore looked at making accessible and shareable content to appeal to wider public interest. Therefore, we targeted health, popular culture and technology as our hooks in the series. All topics which account for some of the most watched talks online produced to date.