IKEA - Where Good Days Start

Where Good Days Start is the first IKEA Catalogue that can be explored through a story, and stars a typical Scandinavian family and their morning routine. It’s an interactive online film featuring the highlights from the renewed Bed & Bathroom collection. The film is loaded with ‘hidden’ possibilities – extra scenes and content that can be discovered by interacting with the story. With this score of extra content, you can diverge from the main storyline at any point during the film to learn more about the featured family members and products in short, interactive scenes.