Polaroid

At the intersection of content, product and community, Polaroid.com is a site that encourages people to connect with each other, share their artistic expression, and interact with the brand. The site features a historic timeline that captures brand updates and highlights individual photo galleries uploaded by users. By chronicling the evolution of Polaroid as a brand and inviting users to digitally exhibit their own art, the site effectively attracts a community of users who share an interest in photography. Users are encouraged to upload their favorite photos, browse archives for inspiration and provide feedback on others’ profiles, thereby continuing Polaroid's tradition of influencing and enhancing the world of photography.