Primavera BSS

PRIMAVERA is a multinational technological company, dedicated to management software development. The goal was to replace the company institutional website, its users are mainly the company partners and clients. The previous website suffered from several issues like poor and dated design and usability, it was non responsive and lacked SEO optimization, to name just a few. To address all these issues the website was completely rebuilt having in mind the current technological paradigms. All layouts are responsive ready. In other words, the graphic interface is optimized and adapts to different mobile devices – smart phones and tablets – which nowadays are representative of an important part of internet’s browsing mechanisms. Every page layout was thoroughly thought and reviewed by a large team of people with different profiles: management, marketing, design, copywriting and user experience. Already with a strong international impact, this project positions itself to Primavera as a strategic priority. A thorough attention was dedicated to usability and navigation experience, naturally extended to mobile devices.