REDValentino

REDValentino is the first site of a fashion house designed in a “visual blogging” mode. The choice has been aimed to launch and promote a new brand addressed to young women, where fruition, sharing and content production are based on Tumblr, a totally customizable microblogging platform. The site’s wall, a sort of emotional flow, is enriched with images specifically designed in detail, and hosts every week various blog posts focused on the maison’s offer, offering exclusive insights on a stylistic, creative and, above all, commercial level.