Sabra Salsa Love

Sabra "Salsa Love" Digital Hub The "Love Hub" is a mobile-ready website that collects and shares all user generated content. Collecting and aggregating all social media content from the hashtag #SalsaLove, this one-of-a-kind, admin-regulated platform served as the center of all digital activity. The platform also hosted a variety of videos, activities, and special offers (including a sweepstakes), and the ability to electronically download coupons directly from the site. The creation of this platform resulted in unprecedented excitement and on-site engagement around the Sabra Salsa, as well as a significant increase in overall sales.