Encouraging Clicks Without Shady Tricks

Name: Encouraging Clicks Without Shady Tricks
Author: Paul Boag

By Paul Boag

Language: English
Certificate: of completion
Subtitles: English, Spanish, French (Machine translation)
Duration: 4 Hours

Now

9.99$

/$100

The ideal course for designers, marketers, entrepreneurs and product owners. Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.

Category	Course format	Language	Duration	Level
Analysis, Productivity	Online	English with Subt.	4 Hours

Requirements

There are no pre-requisites or requirements for this course.

Description

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.

See a Tangible Return From This Masterclass

BOOST ONLINE SALES Boost your online profits through increased sales, higher average order value and improved customer lifetime value.

EXPAND YOUR MAILING LIST Expand your mailing list by encouraging site visitors to sign up and improve the quality of those who subscribe.

ENCOURAGE LEADS Encourage more people to contact you via your website and ensure those who contact you are ready to buy.

INCREASE MARGINS Reduce your sales, marketing and customer support costs by creating happy customers who recommend you to others.

You will learn

How to master the foundations of conversion optimization
Understanding the psychology of decision making
How to persuade people without alienating them
How to create compelling calls to action
How to continually improve your conversion rate into the future

The course includes

Over four hours of teaching material
Course Documentation
Example client communications
Useful links and resources
Certificate of completion

Modules

What you will learn
in this course.

Lessons

Chapters

Duration
Lesson 1

Master the foundations of conversion optimisation.

3

19:08

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- 1.1. An Introduction to Encouraging Clicks
  
  03:00
- 1.2 Measuring Success and Defining Metrics
  
  9:00
- 1.3 Driving Quality Traffic
  
  6:00
Lesson 2

Understand the psychology of decision making.

5

44:07

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- 2.1. How the Brain Works
  
  10:34
- 2.2. How our users make decisions
  
  8:10
- 2.3 Getting to know your audience
  
  8:00
- 2.5. Focusing on a Problem to Solve
  
  11:45
- 2.4 Turning information into insights
  
  5:02
Lesson 3

Discover how to reduce cognitive load and why that matters.

5

47:30

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- 3.1 What is cognitive load and why it matters
  
  9:02
- 3.2 Introducing simplicity to your site
  
  12:02
- 3.3 Working with the user's mental model
  
  8:20
- 3.4 Avoiding choice paralysis
  
  9:02
- 3.5 How to Make Things Feel Easier
  
  8:43
Lesson 4

Learn how to persuade people without alienating them.

8

62:10

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- 4.1.1 Extension
  
  9:15
- 4.2 Positioning Your Offering in a Positive Light
  
  10:45
- 4.3 The under appreciated role of appreciation
  
  5
- 4.4 Why you should seek to reduce risk.
  
  9:00
- 4.5 The Power of Social Proof
  
  7:12
- 4.1 The Dangers of Persuasion
  
  10:00
- 4.6 Why and How to Gain the Trust of Users
  
  9:00
- 4.7 Create a Sense of Belonging
  
  11:06
Lesson 5

Improve your conversion rate into the future.

5

63:09

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- 6.1 The Case for Continual Optimisation
  
  9:00
- 6.2 Building an Evolutionary Process
  
  8:16
- 6.3 Integrating Testing Into Projects
  
  8:34
- 6.4 Running Usability Testing
  
  13:00
- 6.5 An Introduction to A_B and Multivariate Testing
  
  8:00
Lesson 6

Create compelling calls to action.

4

45:00

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- 5.1 Pick Your Moment to Ask Users to Act
  
  8:05
- 5.2 Design for maximum visibility
  
  7:20
- 5.3 Writing compelling calls to action
  
  10:34
- 5.4 Consider the post-click experience
  
  10:00
Lesson 7

Conclusions

1

5:53

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- 7.1 Conclusions and Next Steps
  
  5:03