Digital Branding: Develop Your Online Visual Identity
- 11 Lessons (1 h 43 m)
- 642 students
- Language: Spanish
- Level: Beginner
- Subtitles: Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Lifetime: Access for life
Course
What you will learn
with this course.
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Digital Context
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Now Let's Get to the Emotional
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What Is Digital Marketing 1
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What Is Digital Marketing 2
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Ideas That Solve People's Problems
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Branding Principles
Modules
What you will learn
in this course.
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Lessons
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Lesson 1Introduction
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Presentation
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Influences
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Lesson 2Welcome to Digital Branding
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What Is Digital Marketing 1
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What Is Digital Marketing 2
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Ideas That Solve People's Problems
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Branding Principles
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Lesson 3Brand Experiences? What How When...?
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Digital Context
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Now Let's Get to the Emotional
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Let's Go Out to Sell
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Lesson 4Funnel ... Which Funnel?
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Purchasing Process
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Valuable, Relevant and Consistent
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Final ProjectDigital Branding: Develop Your Online Visual Identity
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Digital Branding: Develop Your Online Visual Identity
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Info
Learn more
about this course
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What are Domestika's online courses?
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
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When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
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What do Domestika's courses include?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
Teacher
Know the super teacher
Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
Course Content
The online world is an ever-changing environment where consumer habits fluctuate and businesses need to adapt to this shifting landscape to keep growing. To help you stay ahead of the curve, graphic designer and digital strategist Óscar Bejarano teaches you how to build a brand and successfully position it in the digital ecosystem.
Over the course of your digital branding journey, develop a project you want to launch from the mission statement to the consumer journey design. Learn how to design an online space that gives your users a unique buying experience and build a coherent project that's both inspiring and successful by leveraging a variety of digital tools.
This course
- Audio: Spanish
- Subtitles: Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- 96.88% positive reviews
- 11 Lessons (1 h 43 m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Level: Beginner
- Unlimited access forever
- Certificate upon completion of the course
If you need questions about this, please contact us or call us
Course details
What to expect from a domestika course
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Learn at your own space
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Get a Certificate
If you’re a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don’t miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
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