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The Creative Pass Watch all courses for just $12/month
The Creative Pass Watch all courses for just $12/month
The Creative Pass Watch all courses for just $12/month
The Creative Pass Watch all courses for just $12/month
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Brand Strategy: Inspire Action through Storytelling

By Jessie McGuire
5 / 5
0 `99$
96% Dto. 19.99$
  • 11 Lessons (1 h 45 m)
  • 860 students
  • Language: English
  • Level: Beginner
  • Subtitles: Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Lifetime: Access for life
Domestika

Overview

Develop a brand blueprint based on positioning, personality, values, and messaging to promote a business and spark community engagement

Digging deep into relatable human experiences, storytelling and design have the power to foster a sense of belonging and inspire people to get involved in social change. Branding expert Jessie McGuire has made it her mission to give communities a voice and address unmet needs in society by using these tools to promote cause-driven businesses. As managing partner of the agency ThoughtMatter, she has helped organizations such as World of Women develop story-based identities that strike a chord with audiences and ignite meaningful engagement.

In this online course, Jessie teaches you how to create a purpose-oriented business strategy that compels your audience to take action. Learn to craft the story that fuels a brand’s identity and capture it in a blueprint, from positioning to messaging to design. Become an agent of change through the art of branding.

Course

What you will learn
with this course.

  • Mindset: What Is a Brand?

  • Toolset: The Basics of Brand Building

  • Process: Brand Storytelling

  • Considering

  • Creating

  • Articulating

Modules

What you will learn
in this course.

  • Lessons
  • Lesson 1
    Introduction
    • About Me
    • Influences
  • Lesson 2
    Brand: The Building Blocks
    • Mindset: What Is a Brand?
    • Toolset: The Basics of Brand Building
    • Process: Brand Storytelling
  • Lesson 3
    Building the Brand Blueprint
    • Considering
    • Creating
    • Articulating
    • The Brand Blueprint
  • Lesson 4
    After the Blueprint
    • Presentation and Measuring Success
    • Brand Messaging and Beyond
  • Final Project
    Brand Strategy: Inspire Action through Storytelling
    • Brand Strategy: Inspire Action through Storytelling

Info

Learn more
about this course

Questions
  • What are Domestika's online courses?

    Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

  • When do the courses start and when do they finish?

    All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • What do Domestika's courses include?

    All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

Teacher

Know the super teacher

Jessie McGuire

Jessie McGuire is a branding expert and the managing partner of ThoughtMatter, an agency that creates custom marketing strategies for purpose-driven businesses. Born in El Salvador and raised in New York, she developed a passion for cultivating a sense of community. Her background in the arts led her to study communications design at Pratt Institute and branding at the School of Visual Arts. Combining her love for creativity and social initiatives, she has helped cause-oriented organizations increase their visibility and spark engagement through design and storytelling.

In addition to collaborating on commercial projects for P&G, Kimberly-Clark, and Colgate Palmolive, Jessie has participated in raising awareness for socially progressive causes like World of Women, the Joyful Heart Foundation, March for Our Lives, and Girls Write Now. She has also taken on community-focused efforts for the Yerba Buena Center for the Arts, Downtown Staten Island, and the New-York Historical Society.

Jessie McGuire
Start dmstk courses and grow up to the moon
Start dmstk courses and grow up to the moon
Start dmstk courses and grow up to the moon
Domestika

Course Content

Digging deep into relatable human experiences, storytelling and design have the power to foster a sense of belonging and inspire people to get involved in social change. Branding expert Jessie McGuire has made it her mission to give communities a voice and address unmet needs in society by using these tools to promote cause-driven businesses. As managing partner of the agency ThoughtMatter, she has helped organizations such as World of Women develop story-based identities that strike a chord with audiences and ignite meaningful engagement.

In this online course, Jessie teaches you how to create a purpose-oriented business strategy that compels your audience to take action. Learn to craft the story that fuels a brand’s identity and capture it in a blueprint, from positioning to messaging to design. Become an agent of change through the art of branding.

This course

  • Audio: English
  • Subtitles: Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • 100% positive reviews
  • 11 Lessons (1 h 45 m)
  • 9 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Level: Beginner
  • Unlimited access forever
  • Certificate upon completion of the course

If you need questions about this, please contact us or call us

Course details

What to expect from a domestika course

  • Learn at your own space

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

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  • Share knowledge and ideas

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  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

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