Talk: Creating a brand in a million easy steps, Haraldur Thorleifsson founder of ueno at Awwwards Conference San Francisco

Haraldur Thorleifsson will try and make you fall in love with him in 23 minutes, the Founder/CEO of ueno also talks about how brands use storytelling, and shares the 5 core values at digital design agency ueno.

We're all controlled by emotion, then we work backwards from emotion and we rationalise the decisions that we've made.

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