From interaction designers Anton & Irene, comes their new book “Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology”, published in March 2023 by The Quarto Group, written by Irene Pereyra. User Experience is a field notable for its expansiveness, complexity and persistent evolution. The book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show readers how to become a perfect user experience designer one step at a time. It's a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will teach you how to think, rather than tell you what to do.