Kris Hermansson and Simon Jullien, Creative Team of Resn gave the last talk of the Awwwards Conference Amsterdam. They explain why established approaches or executions should not be relied on, how perverting the web is critical to the creative process and showed some recent projects that demonstrate how they engage, surprise and disrupt.
When you have a product, you’ve got something you want to say, you've got something you want to communicate, engagement is something that you want to have an immediate effect on, so we do try and make the experience, as quickly as possible engage with our users.
You can check out the slides from their talk here
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