Mia Kai Website

Set against the stunning backdrop of Phuket, Thailand, Mia Kai is not just a luxury superyacht; it’s a gateway to unparalleled experiences across the shimmering waters of the Andaman Sea. Each voyage aboard the Mia Kai offers a once-in-a-lifetime adventure, crafting unforgettable memories for its international clientele. In partnership with Mia Kai, Evolut crafted a digital gateway as refined and inviting as the yacht itself, enhancing their online presence to capture the imagination of prospective passengers and seamlessly drive new inquiries. Our collaborative effort has ensured that the essence of Mia Kai’s luxurious offerings is vividly conveyed and easily accessible to the global audience it serves.

Objective

Mia Kai is a successful business, driving repeat business predominantly through local clients due to COVID and recent restrictions on travel. Mia Kai desired to open back up to international trade as a more lucrative source of week-long stays, but knew this would be difficult in the absence of a well-considered website to represent their experience. With a highly wealthy and prestigious target market, the website needed to deliver on the highest levels of luxury as well as bringing Phuket and surrounds to life in a way that fairly represented the once-in-a-lifetime opportunity it affords.

Approach

Week-long stays on luxury superyachts are certainly well-considered and (typically) well-researched purchase decisions. We knew the pitch was as much Phuket (Thailand) and surrounds as it was the superyacht itself. Ultimately we had to convince incredibly wealthy patrons to reconsider their trip to the Greek Isles / Mediterranean in favour of a holiday in Thailand… a tough sell until you see what Phuket and surrounds has to offer. By travelling to Thailand and experiencing the Mia Kai experience first-hand, we knew that people simply needed to see the experience for what it was and they would be hooked – so we took the following strategy to help bring this experience to life:

1. Bring Phuket and surrounds to life with an interactive map which deep-dived into each destination and allowed visitors to add them to a virtual itinerary / booking
2. Use rich video and photography to best represent the experience and all it has to offer across the website
3. Help visitors explore all the different activities on offer (a big selling point) and get detailed information to help self-educate
4. Go deep on the dining and indulgences experience, a key selling point for the experience
5. Group experiences by persona, allowing users to either design their own Perfect Getaway or to browse through Curate Experiences
6. Allow visitors to create a virtual itinerary and booking to help shorten the sales cycle and make a better overall experience