2017 Chrysler Pacifica Reveal Experience

To launch the all new Chrysler Pacifica minivan, we created a website targeting the “modern parent”— busy, loving and connected. They exist in a world of “organized chaos”. But the funny thing is, they recognize that these crazy moments are the ones that make a family a family, the memories they’ll cherish for years to come. So we positioned the Pacifica not as a vehicle to eliminate moments of “organized chaos”, but instead as the ultimate tool to make the most of each one. This concept came to life in the reveal site— complete with original video, beautiful visuals and story-driven copy. The site went live during the vehicle’s launch. The automotive press and consumers were able to immediately immerse themselves in the “organized chaos” story. In its first month, the site had more than 246,500 visits. Desktop visitors spent more than 4 minutes per visit, while mobile visitors spent over two minutes learning and interacting with the content. (u: sapedev p: Sapient101)