Agents Army

Lawton Moule Cleaning, one of London's leading property services companies, approached Underscore to deliver a full service rebrand that would help them stand out of the crowd and get in front of London's leading letting agents. The name 'Agent's Army' was chosen to reflect the agent-first approach of the business, while a supporting brand story of 'because many hands make light work' brought their energetic, personable and solution-driven ethos to the fore. A bold and playful visual identity was then created through a suite of illustrations, again highlighting their personable approach while also giving Agent's Army something incredibly eye-catching and memorable to build brand visibility with.