Coors Altitude

We were invited by Rethink, (a Canadian independent creative agency) to collaborate on concept and creation of an 'interactive, branded music video' using a remix of Young Empires 'So Cruel' for the launch of Molson Coors' newest beer, Coors Altitude. The interactive video was the keystone of the launch campaign, which also included people wearing goat-heads roaming the streets of Toronto and hijacking Tinder profiles.