Coup de coeur francophone (2014 edition)

After 25 years of success, the festival Coup de Cœur Francophone owed it to itself to revamp its image to reflect its well deserved place as a front runner in Montreal's emergent music scene. In order to do so, we reworked their branding, developed a new website and created installations in the metro which featured live music... A modern and graphic look, juxtaposed to playful illustrations, all the while still being edgy.