Deadstock

Dead ∙ stock (n): In reference to shoes or apparel that is unworn or brand new. Embracing the literal ideology, a concept was created on the sneaker-crazed streets of Manhattan in the winter of 2012. Three friends, from different neighborhoods and diverse backgrounds found commonalities by pushing the boundaries of the status quo. Unwilling to accept society's apparel etiquette, the sneakerheads teamed together and founded their passion of what is now, Deadstock Inc.