Foolproof: an experience design agency

In late 2012 we embarked on a rebrand project to reposition Foolproof as an experience design brand and to fully reflect our expanded proposition. Whilst our website was just one asset that needed to change with the rebrand, it was clearly the most visible and would be a very public proof-point for our capabilities and culture. We designed a smaller, responsive website that demystifies our services, reflects our personality and makes clear our commitment to evidence-based creativity. It also opens windows into our design studio through the use of micro-interactions, microblogging and photography.