GoodBelly

As GoodBelly’s arresting new packaging hit store shelves, NextFoods had a gut feeling that the probiotic drink’s website deserved a redo, too. Agency LRXD was hired to redesign the destination as “The tasty way to set your health in motion.” The redesign complements the new packaging’s aesthetic, provides a highly interactive experience for visitors on every page and illustrates the healthy benefits of balancing intestinal microflora in bite-sized morsels. Components include a coupon, a 12-day Belly Reboot challenge and tracker app.