Green Rebel

Making rebellion more appetizing. Green Rebel served Brandify™ a ripe challenge: While the brand was firmly planted in its bold, fresh philosophy, its image lacked flavor, cohesion and ‘foodiness’. To put it frankly, the Green Rebel visual identity suited a construction company more than it did a brand that delivers healthy culinary experiences. Brandify™ utilized its creative resources to refresh the impact of Green Rebel’s both visual and linguistic identities. Through careful, strategic tweaks to its logomark, typeface, and color scheme, we managed to maintain the established, charmingly rebellious look, yet infused it with a new life of health and fun. Green Rebel now oozes ‘health food chain’, which is what they had wished for from the beginning.