Gucci Flora Gorgeous Gardenia by

Site of the Day - Nov 10, 2021

Gucci Flora Gorgeous Gardenia

Elements

See the highlights
of this website.

ELEMENT

Gucci Flora Gorgeous Gardenia - Sound transition

video

Gucci Flora Gorgeous Gardenia - Sound transition

from Interaction
ELEMENT

Gucci Flora Gorgeous Gardenia - Interactive...

video

Gucci Flora Gorgeous Gardenia - Interactive landing page

from Illustration

Typography

•••

Color Palette

This website uses a color
palette of 2 colors

HEX #2779a7

Aa
HEX #FF9398

Aa

Technologies & Tools

Description

For the launch of Flora Gorgeous Gardenia, Gucci created an immersive platform to explore the fragrance's ingredients and the ad campaign through AR features and a photo sticker booth.

Inside look

Discover more
details of this SOTD.

ELEMENT

Mobile screenshot

Mobile screenshot

from Mobile thumbnail
ELEMENT

Desktop screenshot

Desktop screenshot

from Desktop thumbnail

SOTD / SCORE → 7.81^{/ 10}

Evaluation System

Design40%

Usability30%

Creativity20%

Content10%

7.9 / 10

7.31 / 10

8.3 / 10

7.98 / 10

Votes

Design

Usability

Creativity

Content

Overall

Marta Verba from Serbia

UI/UX Designer

8

9

9

8

8.50
Ira Gritsay from Ukraine

Art Director

9

7

8

9

8.20
Big Horror Athens from Greece

Founder of Big Horror Athens

8

7

8

8

7.70
Marie Benoist from Australia

Product Designer

8

7

8

8

7.70
Esther Jansma from Netherlands

Designer

7

8

9

8

7.80

•••
Bruno Arizio from Netherlands

Digital Designer

8

7

8

8

7.70
Cyd Stumpel from Netherlands

Creative developer

7

5

6

6

6.10
Klaus-Martin Michaelis from Germany

Creative Director Digital

8

8

8

7

7.90
Kento Ishiduka from Japan

Artdirector

8

7

8

8

7.70
Saz Chaudhry from United Kingdom

Creative Director

8

7

8

7

7.60
Nao Sato from Japan

CEO

8

8

8

8

8.00
Zaplava Dmitry from Ukraine

Co-owner and designer

8

7

8

8

7.70
Kacper Chlebowicz from Poland

Art Director

6

6

8

9

6.70
Olha Olianishyna from Ukraine

Co-founder of the Obys agency

7

7

8

8

7.30
Karina Sirqueira from United States

Brazilian designer at Work & Co in Brooklyn, NY.

8

8

10

9

8.50
Lucas Nikitczuk from Argentina

Director

7

6

8

7

6.90
Valeria Francis from Greece

Digital designer

8

8

9

8

8.20
Juraj Molnár from Slovakia

Creative Director

8

7

8

8

7.70
Awwwards Users - Pro and Chief

awwwards.com

8.4

8.0

8.8

8.6

8.37

Design

Usability

Creativity

Content

Overall

DEV AWARD → 7.6^{/ 10}

Evaluation System

Semantics / SEO

Animations / Transitions

Accessibility

WPO

Responsive Design

Markup / Meta-data

7.40 / 10

8.60 / 10

7.20 / 10

7.80 / 10

7.40 / 10

Votes

Semantics

Animations

Accessibility

WPO

Responsive Design

Markup

Overall

Nicholas Ruggeri from Italy

Senior Frontend Developer. Founder @blendmodes.studio

8

10

7

9

8

8

8.40
Iván Soria from Mexico

Creative Director

8

9

8

5

8

8

7.55
Renaud ROHLINGER from Japan

CTO

7

8

7

7

7

7

7.15
Victor Work from Canada

Creative Developer & Designer

7

8

7

7

9

7

7.55
Guilherme Pangnotta from Brazil

Developer

7

8

7

8

7

7

7.35