HBO Connect

Because there are moments HBO subscribers need to “connect” over, there’s HBO Connect. Fueled by social media, HBO Connect is a cutting-edge second screen experience that brings fans of HBO programming closer to their favorite stars, behind-the-scenes talent, and each other. A real-time aggregator of HBO-related content as surfaced by the social web, Connect users engage with series and brand-level Twitter “Feeds,” drop their cursors on the “Pulse” of HBO content (leveraged bit.ly click data),”Visualize” live chatter through playful displays of trending topics, join or follow “Conversations” with HBO dignitaries from Adrian Grenier to Gloria Steinem, and use the “Connections” section as an at-a-glance directory of HBO social profiles. HBO Connect averages 17,000 visitors per week, and has hosted live chats that have garnered upwards of 6,000 questions in the space of 45 minutes.