Hostess Cakes

The site design is responsive to desktop, tablet and mobile devices – one of the first of its kind in the CPG category. Tonally, we sought to make their new destination a celebration of the sweetest snack cakes on Earth with bright colors, whimsical copy, and appetizing product shots. The site offers an engaging, socially integrated experience for users. They can see the conversations happening on Facebook and Twitter, pin their favorite snack cake recipes to Pintrest, recommend new flavors for their favorite treats, and more.