INNOVATE / STAGNATE
Innovate/Stagnate is a gamified content experience from NBCU Catalyst, developed in collaboration with the Singapore Economic Development Board. In this digital experience, we invited audiences to steer a fictional city in a scenario-driven gameplay, through an era of rapid disruption. Along the way, they gain points to up their confidence meter, in the hope of topping the Global Competitiveness Index. Dopamine hits in the form of badges are given out as the game plays on.
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