Jack Daniel’s Tennessee Whiskey

This global site relaunch pulls together the perfect marriage of entertainment and utility, transforming JackDaniels.com into the “digital heart” of the brand. Consumers now have a destination that allows them to emotionally connect with and learn about the Jack Daniel’s products, people, place and process through the lens of the brand’s signature storytelling. Immersive photography, cinemagraphs and video draw consumers in and propel them through the site and the many brand stories. Through a sophisticated CMS, local markets around the globe are now given the tools needed to customize the site for their local consumers; with speed and efficiency, markets can add their own market-specific programming, update globally-provided content, and add their own translated copy This capability now truly democratizes digital as a tool for Jack Daniel’s markets across the world.