LANCIA NEW VOYAGER
Lancia Voyager: space, time and emotions to share with the people you care about most. We want to describe the car not only as a huge space and technology container, but first of all as an experiences collector. With its extreme modularity, innovative technological equipments and precious luxury details, Lancia Voyager welcomes every passion, every desire, every dream, every need. A car created for people who know that life is better when it’s shared. The video shows a touching journey inside Lancia Voyager. The new Lancia Voyager website is a modular space- exactly like car is- where the user can find all the information about the car. Emotions and thecnical data are mixed togheter to reveal the Voyager quality features. Lancia Voyager new website is an HTML5 product, with liquid interface, adattable to fit screens. Design interface is characterize by four big columns that divides the screen space. The first column is the main menu, always visible. Other ones can change aspect during web site navigation to host text or images as the content require. In home page, second and third columns looks like a big vertical slideshow, Introducing first ADV campaign, than the car and after in loop the highlights of each menu content. That kind of design gives to the user the opportunity to have a whole look of the site without any click. Internal sections explains contents using clear text, image gallery, video or interactive demo that shows details in fullscreen. Stow’n’ go interactive demo is a simplify configurator to show the versatility of this car, Introduced by an emotional text, looking at the top seats view, mixed with everyday life object.
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