New Lancia Ypsilon

New Lancia Ypsilon means new site, implemented by Bitmama with the HTML5 standard to be compatible with the most important devices, Ipad included. The navigation, too, is innovative and particular: you can move through the different sections with a horizontal scrollbar which explores the car in its whole real length. It is the new dimension of the luxury made-in-Italy. To get deeper into the contents, a menu option takes you directly to the heart of the Style Centre. The designers that have imagined and created the New Ypsilon reveal its secrets in ten exclusive video interviews. Lancia Ypsilon has acquired the status of a “classic”, shared by all those products that are able to go beyond the usual paradigms and to anticipate fashion and trends. A classic always has something new to express. In the Ystory section, Lancia Ypsilon invites you to an intriguing interactive experience: the story of the evolution of style applied to cars. A simple interface through which the users can recall 26 years of history of a utility car which becomes Fashion City Car. All the models, technical details, archive images, TV commercials.