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The main structure of the website is built on a six square grid. The web page content is organised by artists and, on a weekly basis, a new selection is featured on the homepage. Roster presents all the creators featured on the website, where each of their personal pages has a custom colour. The flexible grid allows for continual adaptation of the page dependent on the content. This modern yet old-fashioned structure resembles the 50s newspaper and magazine layout, one of the main inspirations behind the design.