O Globo

The project goal was to encourage the audience at the "Rock in Rio 2011" Like the fanpage on Facebook most serious newspaper in Brazil, to put it impersonators renowned artists such as Elton John, Stevie Wonder, Rihanna and Freddie Mercury in a backstage at the event where people could take pictures with them and then customize the cover of the newspaper through the site. The result was a success, 9.732mil new fans in two weeks of shows.