PokerStars UK

Launched in 2001, PokerStars is the world's largest online poker site. Recently PokerStars launched the public beta of the new PokerStars.co.uk site. New design, new information architecture, enhanced videos and best usability practices have been incorporated to create an innovative and attractive website. Taking into current user behaviours, they set out to create a new website that inspires excitement, trust and confidence, which translated to better conversions for the business and satisfied users.