Pottermore.com

As the digital heart of J.K. Rowling’s wizarding world, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling. Studio Output were briefed to develop a digital strategy, reimagined user experience and newly crafted visual aesthetic for the recently relaunched site. The website’s design, layout and use of typography takes cues from traditional book styling, whilst also provoking further imagination and intrigue through the use of reworked images, animated pictograms and a complex colour coding system inspired by J.K. Rowling’s writing.