PRIMAL

Primal invites you to share your deepest feelings by screaming in front of your computer or your mobile device’s camera. By participating in Primal, you contribute to creating an eternal scream. This scream is the unwinding of the most intense emotions and the most basic instincts, including joy, surprise, anger, fear, hatred or passion. Primal is the result of a meeting between Canadian and Argentine artists who combined their skills to create a virtual space where everyone can scream without restraint. Through Primal, you can also explore the life, environment and reality of six young people in Quebec and Argentina who boldly participated in this screaming game. Primal is a surprising new collaborative and interactive experience from Montreal’s NFB team and Encuentro, the Ministry of Education’s television channel in Argentina.