Raphael House

Raphael House is a vitally important San Francisco non-profit organization, helping homeless children and their families. We redesigned their site, as part of a comprehensive branding effort, intended to reflect both their heritage and their vision for growth – while also honoring their values and philosophy. At the core of this amazing organization are the kids themselves. Because Raphael House is 100% privately funded, we wanted to honor these kids and their stories by placing them front and center on the new site – thus connecting them directly with potential donors and volunteers. We also needed a simple and effective navigation, considering multiple users, such as donors, volunteers, and most importantly families in crisis, who might be seeking immediate assistance. The resulting design is bold, confident and memorable – truly reflecting the spirit and personality of Raphael House.