Rums of Puerto Rico

The site aims to promote the consumption of the Rums of Puerto Rico products brands in key markets in the US to an audience 21 years or older. We use the allures of the Island of Puerto Rico as a general creative theme to entice an emotional connection with the prospective audiences. Elements like History, culture, music, texture and the Puerto Rican flavors are represented somewhere in the website. We also created 4 immersive interactive experiences that showcase the 4 main distilleries while highlighting the equities unique to the Island.