Scion Puerto Rico

The new scionpr.com targets a young technology savvy audience that is looking for the ultimate vehicle. All decision tools are presented at the second navigational level to allow users to interact with the product as soon as possible. A visual-vehicle-configurator tops it off and allows users to build their own vehicle with actual dealer prices and specs to measurement and share their builds with friends on Facebook, crowd sourcing the hard to make decisions about their next car.