SportRx

SportRx is a SoCal-based company that was built by active opticians who specialize in creating custom prescription sunglasses (and prescription snow goggles!) for athletes in virtually every sport. They strive to create the best prescription eyewear that is tailored uniquely to your sport and vision needs – no matter how extreme your prescription (or your sport!). SportRx features a massively custom Magento store jam-packed with highly configurable products. The challenge of this responsive redesign was to design an optimized user flow through the entire purchase experience from the homepage to finding and configuring your product, all the way through checkout. Along with the design and development of the new responsive theme, this project also featured large engineering upgrades including the addition of infinite scroll to the product listing pages, two custom homepage feature extensions, integrating a new 3rd party search extension, and developing a custom 3-step checkout flow for Magento.