The Ripple Effect - University of British Columbia

A campaign website for raising awareness about sustainability in action at the University of British Columbia (UBC), in Canada. The site features the animated story of Emily, a self-professed sustainability nerd who takes us through her day at UBC and in the process we find out all the amazing ways UBC is putting sustainability into action and creating a better world. Emily acts as a virtual ambassador for the site, encouraging users to pose questions and answers about sustainability, share their thoughts and images on the Ripple Lab Social Wall, and publicly show their support by uploading one of her images to their Twitter or Facebook profiles.