What Matters Most

For the film collective What Matters Most, we created a site that emphasizes the evocative, emotional power of their work. Each film is given its own space that utilizes imagery and title cards from the piece to evoke the mood and texture of the film. Each film’s page is divided into three interactive quadrants or zones that reveal different images in slow, cinematic crossfades when the user engages them. This subtle interaction allows the images to react to the user’s rhythms and to feel more like the unfolding of a film than a traditional slideshow.The information and credits about the work are revealed when the user interacts with the title cards, enhancing the filmic, narrative experience of the site and creating a cinematic tone through all the interactions.