YFL

We are responsible for making the House campaign's landing page. We created responsive website in html5 using our own script. We've also made an dedicated version of site for mobi-le devices. Due to the nature of the campaign materials (a movie) we needed to create an unu-sal way of navigation. This is the reason we didn't use any traditional navigation forms, but made a menu from the movie itself. The separated etiudes and the progress bar are making a user friendly, intuitive navigation. Thanks to its features landing page became at once dedicated interface for campaign film and developement of the campaign slogan: "Every Sound Makes Music”. Main content of the site is the story about music made from the sounds of the New York. Movie is build from an intro and five etudes. Breathe, Lovesong, Sadness is a must, Truth or dare and Bark back are short forms about living in a metropoly. Together they are making consistent plot line and visuali-zing slogan. We are also responsible for the copywriting and movie narration. Link to men`s site: http://www.reserved.com/pl/pl/campaign/man-campaign-3/aw2014-yfl-man